Personal Finance is Personal

Saving money in a piggy bank

When it comes to investing, there’s no one-size-fits-all solution. I’ve heard it said that “investing is like an amusement park – you choose which ride you go on.” Another wise saying goes, “The best investment is the one that doesn’t cause you to lose any sleep.” At first glance, these quotes might seem vague or unhelpful, especially if you’re new to investing.

But the truth is, personal finance is just that – personal. What works for me might not work for you, and vice versa. The best investment for you will depend on your individual values, risk tolerance, and goals.

I recently had a conversation with a friend that drove this point home. We were discussing our investment strategies, and I mentioned that most of my money is invested in an S&P 500 index fund. My friend’s response was immediate: “Whoa, that’s dangerous!” He was concerned about the volatility of the stock market, and I couldn’t blame him.



But then I asked him where he kept most of his money, and he told me it was in real estate. My response was similar to his: “Whoa, that’s dangerous!” To me, investing in real estate seemed riskier than betting on the top 500 biggest US companies.

Our conversation highlighted an important point: what seems safe or risky to one person might not be the same for another. My friend sleeps well at night knowing his money is invested in real estate, while I sleep well knowing mine is in the stock market.

So, if you’re considering where to put your money, take some time to reflect on what will truly make you feel secure. Don’t just follow someone else’s advice or invest in something that makes you nervous. Instead, ask yourself: where can I put my money that won’t cause me to lose any sleep?

By taking a personal approach to investing, you’ll be more likely to find a strategy that works for you in the long run. Remember, it’s not about finding the “best” investment – it’s about finding the one that’s best for you.

This article is part of the Winchell House Original Articles series.