Personal finance books often focus on the numbers—budgets, savings rates, investment returns. Jen Sincero’s You Are a Badass at Making Money takes a different approach. Rather than teaching readers how to crunch spreadsheets or calculate compound interest, Sincero focuses on the mindset behind wealth. Her book is equal parts motivational pep talk and personal development guide, written in a conversational, humorous style.
Who is Jen Sincero?
Jen Sincero is a success coach and motivational speaker who built her career by writing about self-improvement. Before gaining recognition as a bestselling author, she worked as a writer and struggled financially, which gives her a relatable perspective on money challenges. With You Are a Badass at Making Money, she expands on the themes from her earlier bestseller, You Are a Badass, and applies them specifically to financial confidence and abundance.
Key Lessons from the Book
Sincero’s central message is that our relationship with money is shaped more by our beliefs than our bank accounts. Some of the main takeaways include:
- Mindset matters: If you believe money is scarce or that you don’t deserve wealth, you will unconsciously sabotage your financial progress.
- Take bold action: Opportunities come to those who are willing to take risks, whether that means starting a business, investing in themselves, or pursuing a career change.
- Positive self-talk: Shifting from a mindset of fear to one of confidence can help break through limiting beliefs.
- Wealth is personal: Sincero emphasizes defining what success looks like for you, not simply chasing someone else’s version of financial achievement.
While the book does not dive into technical financial strategies, it does provide exercises and prompts to help readers identify their money blocks and shift their thinking.
Criticisms of the Book
Critics often point out that Sincero’s advice leans heavily on the “law of attraction” and the idea that positive thinking alone can bring wealth. While this can be motivating, it may feel too simplistic for readers looking for practical tools such as budgeting strategies, investment options, or step-by-step plans. Some also find her coaching style repetitive, with examples that rely more on anecdotes than hard data.
Should You Buy It?
This book is best suited for readers who struggle with fear, self-doubt, or a scarcity mindset around money. If you’re looking for inspiration and a push to take financial risks, Sincero’s energetic style can be motivating. However, if you want practical details about financial planning, investing, or working with a financial advisor, you may find this book lacking in depth.
Final Thoughts
You Are a Badass at Making Money is less of a financial guidebook and more of a mindset reset. It encourages readers to think bigger, embrace confidence, and challenge limiting beliefs about wealth.
While it won’t replace resources on budgeting apps, high-yield savings accounts, or S&P 500 investing, it can serve as a motivational companion alongside more technical money books. For readers interested in blending personal growth with financial empowerment, it is worth considering.
Winchell House 
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