About

Personal finance is cool

Benjamin Franklin on a $100 bill

Winchell House is full of articles, books, and videos on personal finance, investing, and the psychology behind money decisions.

How do we think about investing?

We simply repeat what smarter people have said. The smarter people we copy most often are: Warren Buffett, Charlie Munger, Peter Lynch, and Howard Marks.

We believe that the best investment you can make is into a broad, low fee index fund like $VOO or $VTI. Put your money into either one of those and do not sell it for 20 plus years.

The big money is not in the buying and the selling but in the waiting. – Charlie Munger

But what about individual stocks?

We also believe that if you know the risks, have a comfortable nest egg, and have excess cash then it’s perfectly okay for you to gamble by investing in individual stocks.

But really, if your goal is to make money, you should avoid individual stocks. It is extremely likely that you will make less money investing in stocks than you would if you had just bought $VOO.

It’s really easy to be average. Just buy an index fund. It’s really hard to be above average. Risk cannot be quantified, even after the fact. – Howard Marks

But if you’re going to do it anyway because it’s a fun intellectual challenge that can even make you some money then here’s what makes sense to us:

  • Don’t invest with other people’s money
  • Don’t invest money you’ll need within the next 10 years
  • Don’t invest in speculative assets
  • Invest in businesses you understand and services you use
  • Invest in businesses with quality fundamentals
  • Invest in businesses with quality management teams
  • Invest in businesses with a large competitive moat
  • Invest for the long term (10+ years)

We’ll get into what exactly each of those bullet points mean, but we hope that gives you a good idea of how we think about investing.

What sort of books do you review?

Although we have our own investment philosophy, we’re not opposed to differing views that some authors may have. In fact, we encourage it. Our feeling is personal finance is personal.

We review books about money. That means books about how to make money, how to grow money, how to think about money, and even what it means to not have money. If it’s about money, we want to discuss it.


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Built on Sep. 1 2023


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Legal Disclaimer

The views expressed on this website are for informational purposes only and should not be considered as investment advice.

Posts are co-written using artificial intelligence, but always reviewed and edited by a human before being published. That doesn’t mean we don’t make mistakes of course; we strongly encourage readers to consult with a financial advisor before making any major financial decisions.

You might’ve noticed there’s no ads on the site. We earn a tiny commission – at no additional cost to the reader – whenever someone clicks through to Amazon to purchase a book from one of our book reviews or articles.