the sizzle reel Google published, along with a pre-print scientific paper, shows that AI video generation and editing tools have gone from uncanny valley to near realistic in just a few years.
https://www.theverge.com/2024/1/27/24052140/google-lumiere-ai-video-generation-runway-pika
What Happened to Lumiere
Lumiere was a Google research project, announced with a paper in January 2024, and it never shipped as a public product. Google’s text-to-video effort went a different direction: Veo, announced at Google I/O in May 2024, with Veo 2 following in December 2024 and Veo 3 in May 2025. The pattern is worth noting. Research demos like Lumiere show what is possible; the products that follow, from Google and from competitors like OpenAI’s Sora, decide what is actually usable. If you are revisiting this post in 2026, Lumiere is best understood as the prototype, not the product.
To recap: we have AI that’ll write you a script, AI that’ll generate video, and AI that’ll generate music based on that video.
The Question That Aged Well
The post asked how long until a fully AI-generated show wins an Emmy. The sharper question turned out to be about disclosure: as generated video gets harder to distinguish from filmed video, knowing what you are watching matters more than how it was made. Advertisers, newsrooms, and platforms are all converging on labeling. The technology arrived roughly on the schedule this post predicted. The norms around it are still being written.
How long until we’re watching shows and movies that are fully created by AI?
How long until a fully AI generated show or movie wins an Emmy or Oscar?
If you’re not aware, we already have a fully AI generated commercial:
Obviously, judging by the quality of the AI generated pizza commercial above, we have a little ways to go so how about we enjoy some AI generated classical music while we wait?
Winchell House 
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